Ollie Pryce

My Story

I grew up on the south coast of England, so the sea was always part of my life. I kitesurfed through the winter, spent summers boating with family and friends and played competitive sport from a young age. That competitive streak eventually took me into sales, but yachting was always somewhere in the back of my mind.

What I’ve realised since joining Y.CO is that I’m much more interested in the relationship than simply arranging a charter. I want to be the person my clients and their families call whenever something yachting-related comes up.

I’m very hands-on. I’ll fly out to meet clients, welcome them on board, stay involved throughout the trip and pick up the phone when something needs sorting. I’m also not very good at accepting that something can’t be done. If a restaurant is fully booked, a client needs a yacht tomorrow or something unexpected comes up, I’ll keep looking until I find a way!

For me, the best measure of doing the job well is when a first-time client comes back, asks for help with their next trip or introduces me to their friends and family. That’s the kind of relationship I want to build.

Beyond Yachting

Travel is a huge part of my life, both for work and outside it. I’m happiest when I’m somewhere new, although the Mediterranean in summer is pretty hard to beat.

I’m now based in Dubai, after several years living in France and working from Monaco, so I’ve been lucky to build friendships in a few different parts of the world. Outside work, most of my time revolves around friends, family, travel and my Maltipoo, Tank.

WHAT’S SOMETHING I'M INCAPABLE OF DOING CASUALLY?

Planning a trip.

What starts as booking a flight normally ends with a full itinerary, restaurant reservations and knowing exactly where I’m going for a drink when I arrive.

WHAT DO I ENJOY MOST ABOUT MY ROLE?

Building relationships with clients.

I don’t want someone to charter with me once and disappear. I want to become their family’s go-to person for anything yachting. When a client comes back for their next charter, asks me about buying a yacht or introduces me to friends and family, that’s probably the biggest compliment I can get.

WHAT WOULD MY FRIENDS CALL ME FOR HELP WITH?

Travel recommendations.

Hotels, restaurants, where to go, how to get there and probably where to have a drink once you arrive. I’m usually the person who gets the message saying, “I’m going here next week, what should I do?”